The Fabric of Our Soul

AN OPTI THREADS REFLECTION

Someday our fabrics will bend and weave in the light of every corner of this country, expressing an aura of boundless possibility unfelt across any other brand in our category.
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When that time comes, we’ll look back at these early days with appreciation, and gratitude, for it was these early designs that started a movement in authenticity, comfort and style that touches well beyond the physical.
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From the hours we spent pouring over fabric options to the care and diligence put into our website launch, this brand was created with love.
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Love for our customer, love for the process of creation, love for the pursuit of style and substance; going beyond off the rack designs and igniting something truly unique, in an effort to contribute to the design of a better world.
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But most of all, love for the early life experiences that encouraged us to incubate this brand in the first place.
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A premise based on unity, expression, and authenticity.
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From the smalls towns and big cities that make up our customer base, to the campuses full of students that rep our threads with pride.
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Like every great creative persona we’ve walked in the shoes of the customers we hope to serve.
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And we hope to live 1 000 000 lives vicariously through this fabric as our customers live vicariously through one another, within a common ground that is a style complimented by community.
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Opti threads is more than a brand, it’s a statement in the culture.
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These reflections are written to convey that culture.
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A culture that we believe already exists in human beings;
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A culture that we hope to amplify;
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And leverage as the most important data point for improving and expanding our clothing line.
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With that in mind, we want to hear from you.
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How does this fabric feel?
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How does it make you feel when you throw it on before the meeting, the presentation, the night out with friends?
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How does it make you feel when you see yourself in a reflection?
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We hope it invigorates boundless possibilities and a sense of belonging and individualism, all rolled into one.
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But most of all, we hope it makes you feel the culture.
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A culture that we believe in to the very fabric of our soul.
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Do you feel that culture?